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Understand the 4 Barriers to Corporate Social Business Adoption – Before You Leap

Published on April 16, 2012 by Karl in Change, Collaroration, Organizational Change, Social Business, Videos

Social, Social, Social! It seems everyone is talking about the need to adopt some flavor of Social to propel business forward. Unless you live under a very large rock, you are aware of the popularity of individual social media services. Many well-meaning companies are rushing forward to transform the popularity of personal Social Media services

Tags: Business, Change Leadership, Culture, Leadership, Organizational Change, Trust

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Era of the Social Customer

Published on April 13, 2012 by Karl in Change, CRM, Definitions, Leadership, Personalization, Social CRM, Videos

Paul Greenberg explains it this way in CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers “It is a revolution in how we communicate, not how we do business….We are now living in the era of the social customer. The traditional customer is the one we

Tags: Business, Change Leadership, Communication, Consumer, Culture, Introduction, Leadership, or, Social CRM, Targeted Marketing & Advertising, Trust

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