The article Dump Your Social Media Strategy; it’s not Customer Service – Forbes made me wonder if companies are still missing the point of social as badly as R. Tarkoff, CEO of Lithium, would have us believe. Anyone with a thousand or more employees will likely have over 170, mostly unmanaged, social media accounts. With each new tool
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Today’s post discusses the relationship between strategy, leadership, and vision, 3 processes normally associated with senior organizational members. The majority of employees in mid to large sized corporations spend their time in tactical pursuit of short-term goals set by managers. Rather than viewing their organization at the macro level, with responsibility for setting enterprise production levels or recommending
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